CEO Founder

How Leopoldo Alejandro Betancourt Lopez has Transformed Hawkers

Hawkers is a sunglass company based in Spain. The company has grown to greater heights, and in 2018, it was ranked top ten startups in Spain. Such growth has been due to capital investment and influential leaders in its administration like Leopoldo Alejandro Betancourt Lopez. When the company started, the owners invested $300 into its operation. They aimed to make affordable, high-quality, and high-fashion sunglasses. No more funds were added into its process, and the profits were plowed back into operating costs. Such an ideology did not facilitate the growth of the sunglass company, and it was time to call on investors to expand its reach.

Leopoldo Alejandro Betancourt Lopez, among other investors, raised £50 million to help develop the company. Such saw a drastic change in the performance. In 2018, Leopoldo Alejandro Betancourt Lopez added £20 million through his O’Hara Foundation, making him the largest shareholder.

He became the company’s CEO, and his managerial and leadership skills have only brought good returns. He encouraged his colleagues never to stop trying and incorporate technology into the company’s operations. One of the areas that the new CEO changed was the marketing strategies.

One of the marketing strategies employed in Hawkers was Facebook marketing. During that time, Facebook marketing was a new thing, and the company took advantage of the opportunity. It found many clients online as people would prefer to stay online and purchase their products there.

However, Leopoldo Alejandro Betancourt Lopez did not rely on Facebook alone. He envisioned university and college students to be a good market for sunglasses. Therefore, he invested in brand ambassadors. For instance, he started the Campus Representative Program. More than 5000 representatives were selected from various campuses to promote the brand.

Also, he partnered with multiple companies that could showcase the sunglasses during their operations. Companies like Mercedes-Benz, Kia, PayPal have used Hawkers sunglasses during their marketing campaigns. Also, celebrities were used for marketing the brand.

Even though Leopoldo Alejandro Betancourt Lopez expounded the companies reach to Europe, Asia, and North America, he insisted that the company’s objective is maintained. He wanted the sunglasses to be made affordable, durable, and of different designs to match every wardrobe. Go Here for related Information.