Bobby Kotick’s Letter to Employees: Progress And Commitments Made At Activision Blizzard
Bobby Kotick, one of the most successful CEOs in the video game industry, has issued a lengthy letter to his employees at Activision Blizzard. He outlines changes that have been made and what’s on the horizon for this company. He also discusses how he feels about recent events, including lawsuits from former executives who were allegedly fired because they didn’t agree with him politically.
This is not only Bobby Kotick’s first message to employees as the CEO of Activision Blizzard, but also his first communique as CEO without mentioning co-founder Brian Kelly or even long-time chairman Brian J. Kelly.
In his letter, Bobby Kotick starts by mentioning that Activision Blizzard has a history of dramatic changes. “The company is known for its willingness to challenge the status quo and ask hard questions about how we do our work,” he says about being named as one of Fortune’s Most Admired Companies earlier this year. He also notes that their recent acquisition spree with rival Electronic Arts was proof that they were willing to take risks in gaming industry trends.
However, just because major acquisitions have been made before doesn’t mean there isn’t going to be concern from some employees who wonder if those can go wrong at a time where layoffs are on the rise even though revenue continues increasing globally, thanks in large part due to massive growth of the esports scene.
Bobby Kotick says that it’s these kinds of concerns he wants to address in his letter. He feels they will need this more often as Activision changes the way it operates under new leadership. Former Google executive Dennis Durkin taking over as CFO and former EA manager Spencer Neumann becoming their financial chief. While neither one has much experience working for a publisher like Activision Blizzard, Bobby believes they have what it takes to take this company forward into its next chapter without any issues