Fabletics is Becoming a Fashion Leader After Offering Online Shopping and Physical Locations

Fabletics is a relatively new company that has been taking over the internet. That’s because Fabletics has created a great social media presence for themselves. Chances are that you’ve seen their advertisements on Facebook, Twitter, Instagram, and other places. They’re trying to show that they are a brand that is trendy and it seems to be working!

 

Recently, I’ve seen several advertisements pop up on my Facebook offering a promotion for Fabletics. The wonderful thing about these ads is that they are showcasing a variety of different sized women in them. This is largely thanks to Kate Hudson! Hudson is the woman behind the brand and she wanted to show that Fabletics isn’t for just one body type. She wanted to create a line of athleisure-wear that women, no matter what their size, could enjoy. That’s why Fabletics offers clothing from XXS all the way up to 3X. The best part is that these clothes look great no matter what a woman’s body type!

 

Many people are nervous when purchasing clothing online because they’re unsure of how it will fit their body. That’s because what may be considered a small from one clothing line is large in another. Fabletics understands this. That’s why they’re pushing to open more physical locations. Right now, Fabletics is a subscription-based model. People can log onto the website, sign up, and get great deals and clothing each month. Fabletics also has physical locations so people can stop in, see what size is right for them, and talk to workers who are knowledgeable about how the service works.

 

Kate Hudson has truly planned out all aspects of her company. She understands what consumers want. Online shopping is huge these days because people don’t always have the time or energy to leave their homes. Hudson gets this and that’s why she has a company that caters to the people. She’s been involved in all major decisions since the very beginning and that’s why her company continues to grow. People will never get bored because there are constantly new sizes and styles coming out for people to enjoy!

 

Brick and mortar locations are huge for the Fabletics brand because now people who aren’t as online-savvy as others can learn about the brand. It’s a win-win for everyone that is involved. People get nervous about signing up for subscription-based models without knowing how something will fit. This will help to eliminate their fears.

Alexandre Gama Is A Remarkable Individual

One of he best creative individuals to ever come out of Brazil is Alexandre Gama. He began his professional career in the advertising and communications industry using he two degrees he received from the Armando Alvares Penteado foundation. After spending the first few years of his career working as a copywriter he decided to make a change and start his own advertising firm. In 1988 he named that firm Neogama.

Neogama has won a total of three Lions from the Cannes Festival. The first one was won in 1999, only one year after the company had started. The other two were won at the same exact time. This was a remarkable award and the first Brazil had ever seen.

Aside from Neogama, Alexandre Gama has won many successful titles and awards on his own. Between 2006 and 2014, he received many important titles and honors. He was noticed as one of Brazil’s most influential businessmen as well as one of the top three advertisers the country had to offer. Alexandre Gama was also awarded things like Agency Director of The Year and even voted best entrepreneur of the year. He won award after award and hasn’t stopped receiving them since.

Not only has Alexandre Gama successfully immersed himself into the advertising field, he has also dipped his toes in art and music. He founded VIOLAB, a creative music project that gave Brazilian artists the opportunity to show off their uniqe skills. Project included a record label, recording studio, and even that’s very own YouTube channel.

David McDonald, OSI Group President

OSI Group is a privately-owned American holding company that specializes in meat processing and distribution. Founded in 1909 in Chicago, the company has grown from a mere holding company in Illinois, to globally-acclaimed company with over 50 facilities distributed in 17 countries.

David McDonald is the current President President and CEO of OSI Group. David McDonald graduated from the Iowa State University in 1987 with a Bachelor of Science. Upon David McDonald graduation, he joined the OSI Group as the President and CEO. Within a span of 30 years under his leadership, the company has expanded to many countries with China being one of the primary benefactors. The OSI Group expanded to China in the year 1992 when it started supplying McDonald’s with food products. The success of McDonald’s in China prompted the Chinese government to sign a pact with OSI.

Read more: OSI Group Acquires Dutch Company Baho Food.

Currently, OSI has a total of eight factories in China that produce and supply meat products. Apart from this, OSI is also setting up an extra two plants which will add the number of facilities in the country to 10. This will make the OSI Group the largest poultry distributor in the country.

In September 2012, OSI group started a major distribution plant in the province of Henan. The success of OSI Group in China cannot be sidelined. As a matter of fact, during the 2008 Beijing Olympics, OSI supplied over 113 tons of meat products such as beef, chicken, pork, and eggs to China. Thanks to the professionalism of the company under the guidance of David McDonald OSI Group, no form of complaints were filed against the company or the products supplied.

Poland is another country that OSI Group has launched production plants. In September 2012 the same year the company started a plant in Henan, OSI Group started a beef producing plant in Poland. The company also has facilities in Geneva and Hungary. In Hungary, the company added a high-producing plant with a proposed chicken production of 22,000 tons annually.

Apart from working with China, Hungary, Poland, and McDonald’s, the OSI Group is also a proud distributor of meat products to fast food companies such as Starbucks, Papa John’s, Burger King, Saizeriya, and Subway.

In 2016,thanks to David McDonald’s guidance, Forbes listed OSI Group as the 136th largest private company in the USA with an estimated annual revenue of $3 billion.