Fabletics is a relatively new company that has been taking over the internet. That’s because Fabletics has created a great social media presence for themselves. Chances are that you’ve seen their advertisements on Facebook, Twitter, Instagram, and other places. They’re trying to show that they are a brand that is trendy and it seems to be working!
Recently, I’ve seen several advertisements pop up on my Facebook offering a promotion for Fabletics. The wonderful thing about these ads is that they are showcasing a variety of different sized women in them. This is largely thanks to Kate Hudson! Hudson is the woman behind the brand and she wanted to show that Fabletics isn’t for just one body type. She wanted to create a line of athleisure-wear that women, no matter what their size, could enjoy. That’s why Fabletics offers clothing from XXS all the way up to 3X. The best part is that these clothes look great no matter what a woman’s body type!
Many people are nervous when purchasing clothing online because they’re unsure of how it will fit their body. That’s because what may be considered a small from one clothing line is large in another. Fabletics understands this. That’s why they’re pushing to open more physical locations. Right now, Fabletics is a subscription-based model. People can log onto the website, sign up, and get great deals and clothing each month. Fabletics also has physical locations so people can stop in, see what size is right for them, and talk to workers who are knowledgeable about how the service works.
Kate Hudson has truly planned out all aspects of her company. She understands what consumers want. Online shopping is huge these days because people don’t always have the time or energy to leave their homes. Hudson gets this and that’s why she has a company that caters to the people. She’s been involved in all major decisions since the very beginning and that’s why her company continues to grow. People will never get bored because there are constantly new sizes and styles coming out for people to enjoy!
Brick and mortar locations are huge for the Fabletics brand because now people who aren’t as online-savvy as others can learn about the brand. It’s a win-win for everyone that is involved. People get nervous about signing up for subscription-based models without knowing how something will fit. This will help to eliminate their fears.