Fabletics is Becoming a Fashion Leader After Offering Online Shopping and Physical Locations

Fabletics is a relatively new company that has been taking over the internet. That’s because Fabletics has created a great social media presence for themselves. Chances are that you’ve seen their advertisements on Facebook, Twitter, Instagram, and other places. They’re trying to show that they are a brand that is trendy and it seems to be working!

 

Recently, I’ve seen several advertisements pop up on my Facebook offering a promotion for Fabletics. The wonderful thing about these ads is that they are showcasing a variety of different sized women in them. This is largely thanks to Kate Hudson! Hudson is the woman behind the brand and she wanted to show that Fabletics isn’t for just one body type. She wanted to create a line of athleisure-wear that women, no matter what their size, could enjoy. That’s why Fabletics offers clothing from XXS all the way up to 3X. The best part is that these clothes look great no matter what a woman’s body type!

 

Many people are nervous when purchasing clothing online because they’re unsure of how it will fit their body. That’s because what may be considered a small from one clothing line is large in another. Fabletics understands this. That’s why they’re pushing to open more physical locations. Right now, Fabletics is a subscription-based model. People can log onto the website, sign up, and get great deals and clothing each month. Fabletics also has physical locations so people can stop in, see what size is right for them, and talk to workers who are knowledgeable about how the service works.

 

Kate Hudson has truly planned out all aspects of her company. She understands what consumers want. Online shopping is huge these days because people don’t always have the time or energy to leave their homes. Hudson gets this and that’s why she has a company that caters to the people. She’s been involved in all major decisions since the very beginning and that’s why her company continues to grow. People will never get bored because there are constantly new sizes and styles coming out for people to enjoy!

 

Brick and mortar locations are huge for the Fabletics brand because now people who aren’t as online-savvy as others can learn about the brand. It’s a win-win for everyone that is involved. People get nervous about signing up for subscription-based models without knowing how something will fit. This will help to eliminate their fears.

How The Reverse Showroom Is Paying Off For Fabletics

Since the launch of Kate Hudson’s athletic clothing brand Fabletics in 2013, the movie star has unveiled a plethora of fearless and unique business strategies that has set the company apart from its competition. Hudson’s innovative techniques have earned the company a remarkable $250 million in just four years.

 

Part of what has made the brand so successful is its innovative subscription service model. Today, the concept of the subscription service retail model is everywhere. However, in 2013, it was a fairly new concept that Hudson boldly jumped on.

 

 

Fabletics’ VIP Membership Program

 

Those who visit the Fabletics website are urged to join the VIP membership program which follows the basic subscription service model. For a flat fee of $49.95 each month, subscribers get a full workout outfit sent to their door on a monthly basis. Each workout outfit is selected for them by Fabletics based on a lifestyle quiz that subscribers take when they sign up to the program.

 

In addition to this unique and convenient business model, Fabletics customers are also drawn to the brand because of its extensive selection of highly fashionable workout gear. Hudson herself has curated countless exercise staples like sports bras and jogging pants with high-tech fabrics, stylish prints and high-fashion details.

 

Joanie and Heather of The Krazy Coupon Lady have been VIP members for well over a year. They initially joined the program because of its value. At $49.95 per month, they could receive high-quality workout clothes at affordable prices. When they received their first Fabletics outfits, they were dazzled by the fit of the clothes as well as the quality.

 

Teri Hutcheon of afoodiestaysfit.com also joined the program because of its convenience. She loved the fact that Fabletics would select an outfit for her, saving her time. She’s still a member today thanks to the impressive quality and fit of the products that she receives each month.

 

Recently, Hudson has begun to launch several Fabletics stores around the country that serve as reverse showrooms. These stores encourage customers to come in and try on Fabletics clothes. While they are in the store, they are heavily encouraged to join the VIP membership program. About 25 percent of Fabletics store shoppers are now VIP members. The company will be launching its first overseas brick-and-mortar stores in the next few years.

 

If you want to see what stylish outfits Fabletics has in store for you, fill out the lifestyle quiz on the Fabletics website today.

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