Desiree Perez – One Of The Best Deal Makers In The Game

Her name may not sound familiar, but Desiree Perez has been involved in some of the most successful deals the music industry has ever seen. Take for instance the $25 million Samsung collaboration she negotiated for superstar Rihanna.

That one deal turned Rihanna into an A-list entertainer almost overnight. And while $25 million is nothing to balk at, it pales in comparison to the $150 million deal she helped broker between Roc Nation and Live Nation and her resume.

And with that deal scheduled to expire in 2018, it was Desire Perez who was sent to sit down with Sir Lucian Grainge, the head of Universal Music, to renegotiate and learn more about Des Perez.

While no announcement has been made at the time of this writing, when all is said and done, you can be sure this partnership will continue to impact the industry for many years to come.

If it wasn’t for Perez, Jay-Z and Rinhanna would not be where they are today. It is because of her that both artists are looked at as more than just entertainers. They are both successful business moguls and style icons in their own right.

Perez’s business and financial advice has helped take the careers of many entertainers to whole new heights.

So as you can see, Desiree Perez knows how to make a deal. Her drive and tenacity has earned her a seat at a table that is usually only filled by men. She now rubs elbows with some of the most powerful men in the world and hopes to show them women can excel in leadership roles when given the opportunity and Des Perez’s lacrosse camp.

And while the industry isn’t changing as quickly as Perez would like, it is moving in the right direction and that’s something we can all be grateful for.

Other Reference: http://runninglip.com/celebrity/desiree-perez-is-roc-nations-secret-to-celebrity-success/

Alexandre Gama Is A Remarkable Individual

One of he best creative individuals to ever come out of Brazil is Alexandre Gama. He began his professional career in the advertising and communications industry using he two degrees he received from the Armando Alvares Penteado foundation. After spending the first few years of his career working as a copywriter he decided to make a change and start his own advertising firm. In 1988 he named that firm Neogama.

Neogama has won a total of three Lions from the Cannes Festival. The first one was won in 1999, only one year after the company had started. The other two were won at the same exact time. This was a remarkable award and the first Brazil had ever seen.

Aside from Neogama, Alexandre Gama has won many successful titles and awards on his own. Between 2006 and 2014, he received many important titles and honors. He was noticed as one of Brazil’s most influential businessmen as well as one of the top three advertisers the country had to offer. Alexandre Gama was also awarded things like Agency Director of The Year and even voted best entrepreneur of the year. He won award after award and hasn’t stopped receiving them since.

Not only has Alexandre Gama successfully immersed himself into the advertising field, he has also dipped his toes in art and music. He founded VIOLAB, a creative music project that gave Brazilian artists the opportunity to show off their uniqe skills. Project included a record label, recording studio, and even that’s very own YouTube channel.