Her name may not sound familiar, but Desiree Perez has been involved in some of the most successful deals the music industry has ever seen. Take for instance the $25 million Samsung collaboration she negotiated for superstar Rihanna.
That one deal turned Rihanna into an A-list entertainer almost overnight. And while $25 million is nothing to balk at, it pales in comparison to the $150 million deal she helped broker between Roc Nation and Live Nation and her resume.
And with that deal scheduled to expire in 2018, it was Desire Perez who was sent to sit down with Sir Lucian Grainge, the head of Universal Music, to renegotiate and learn more about Des Perez.
While no announcement has been made at the time of this writing, when all is said and done, you can be sure this partnership will continue to impact the industry for many years to come.
If it wasn’t for Perez, Jay-Z and Rinhanna would not be where they are today. It is because of her that both artists are looked at as more than just entertainers. They are both successful business moguls and style icons in their own right.
Perez’s business and financial advice has helped take the careers of many entertainers to whole new heights.
So as you can see, Desiree Perez knows how to make a deal. Her drive and tenacity has earned her a seat at a table that is usually only filled by men. She now rubs elbows with some of the most powerful men in the world and hopes to show them women can excel in leadership roles when given the opportunity and Des Perez’s lacrosse camp.
And while the industry isn’t changing as quickly as Perez would like, it is moving in the right direction and that’s something we can all be grateful for.